Big Data

Technologies and digital marketing: it’s time for real changes!

We’re still talking about cloud, IoT, artificial intelligence and cybersecurity, but these technologies and the uses they bring are changing. Formerly mere trends, they’re becoming real transformation drivers. These are the main conclusions of the observations and  predictions for 2017, which are very common at this time of the year. This year however, there’s a general call for more action.   Cloud, IoT, artificial intelligence, virtual reality, and connected humans: more than trends, these fields of digital application will increase their impact on the economy and everyday life, according to IDC. “We’ve reached a turning point in digital transformation.”...

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Why the tech giants are coming to Europe

What has prompted tech giants such as Microsoft, Amazon Web Services (AWS), Salesforce, Google, Facebook and Apple to open more data centres in Europe? We looked at the latest announcements and the new European law on data protection, which is one of the reasons behind this development. The strategy of the leading cloud and digital service players is very clear: to land and retain customers (companies and public organisations) in the EU. In 2018, data hosting will come under stricter legislation and be harmonised across all member states. American companies who will have to comply with these requirements are...

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#cybersecurity: Big Data to the rescue

With the traces left by users on their company’s IT infrastructure and by monitoring traffic on the company network, internal and cloud-based IT security can be considerably tightened. By using this data, machine learning, analysing user and network behaviour, IT departments have new tools to add to their anti-cybercrime arsenal. Hundreds of millions of DropBox, Myspace and LinkedIn IDs and passwords have been stolen, and hosting company OVH recently suffered a massive DDoS attack in which hackers disabled a network of internet of things (IoT) devices: even the biggest companies are increasingly at the mercy of cybercrime.  To step-up...

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How big data can boost students’ employability: a solution in the USA

Exploiting data and learning analytics, collaborative and mobility are some of the main IT trends used for post-graduate studies in the US. A French delegation who attended the last Educause congress reported back on the various digital strategies deployed and presented some of the solutions implemented by some of the top American universities... Educause is a community of digital technology and IT experts, committed to bringing higher education in the States into the twenty-first century. This non-profit organisation implements a number of initiatives including its annual conference, which this year will take place at the end of October and...

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IoT security: a major concern – and potentially big business

Have all the warnings about the vulnerability of connected systems and objects produced the desired effect? There’s still a long way to go, but innovation is underway, and the emergence of a dedicated IoT CERT-UBIK, incubators, cyber-insurance contracts and companies devoting more resources to cyber-security are all indications that things are changing for the better. As we pointed out on emedia a few months ago, there’s an an urgent need to improve cybersecurity. After the Consumer Electronics Show in Las Vegas and the NRF Retail’s Big Show 2016, two key events at which connected systems and IoT featured heavily,...

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Econocom designs, finances and oversees companies’ digital transformation.

With over 10,000 employees in 19 countries and revenue in excess of €2.5 billion, Econocom has all the requisite abilities to ensure the successful implementation of large-scale digital projects: consulting, sourcing and technology management & financing of digital assets, infrastructure, application and business solution services, and project financing.

The Econocom Group share (BE0974266950 - ECONB) has been listed on the Euronext NYSE in Brussels since 1986 and is part of the BelMid index.

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