Big Data

How the Internet of Things is revolutionising industry

Traditional industry is dead! Long live industry 4.0, which is 100% connected, thanks to the Industrial Internet of Things (IIoT). Over the next three years, manufacturing companies worldwide will spend over €900 billion on deploying IIoT projects. Why so much investment? And what exactly is IIoT? How will it affect the industrial ecosystem? What are the benefits? With the 8th edition of Industry in full swing in France, we found out more about IIoT. IoT could be compared to an iceberg: there’s the tip – consumer IoT, smart watches, Quantified Self wristbands, home automation systems, etc. But we’ve only...

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Drive-to-Store: brick-and-mortar stores are still thriving

The collection of location data, combined with widespread adoption of smartphones has given rise to a new type of marketing – drive-to-store. The idea is to lure targeted customers into stores, whatever their location and means of transport. And this is a major digital strategy, considering that more than 90% of purchases are still made in brick-and-mortar stores, according to a survey by the US Census Bureau. Despite the rise of e-commerce, which currently accounts for 9.1% of all purchases, customers still prefer brick-and-mortar stores. This explains why digital commerce giants are setting up chains of shops to reinforce...

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Rotterdam: the port of the future

Maritime transport is undergoing a major digital transformation, spearheaded by the port of Rotterdam which is using IoT and artificial intelligence to manage its 12,000 hectares and 438 million tonnes of cargo. Europe’s biggest port and industrial complex is launching a massive IoT deployment Its 64 km of quays and 12 million containers require state-of-the-art logistics management via some major digital innovations. The port of Rotterdam’s technological deployment consists of four projects to be implemented by 2030: 1 - Connected port authorities By installing underwater sensors and smart weather stations, the port authorities will be able to optimise incoming...

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#NRF2018: 3 questions for Jean-Guillaume Roger, Retail Market Manager for Econocom

The major retail event in New York is over. So what are the latest technological discoveries and innovations in retail? We found out from Jean-Guillaume Roger, Retail Market Manager for Econocom. What were the key customer experience trends at NRF this year? Customer data was a key theme at NRF 2018. For years the e-commerce experience has led to frustration for in-store customers (check-out, queues, product availability, etc.). The pure play strategy is increasingly being replaced by a seamless, omnichannel experience between e-commerce and brick-and-mortar stores. This channel convergence has created a new way of consuming. Brands are looking...

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GDPR and data protection: reinforcing obligations and rights in Europe

The countdown had begun for organisations handling personal data: as of 25 May 2018 when the General Data Protection Regulation (GDPR) comes into force, all EU citizens will have the same rights over their data – and all European organisations will be subject to the same rules. Here’s an over view of these rights and obligations. The rise in digital services, the Cloud, IoT and Big Data has brought about the need for changes to laws on personal data protection – and this is precisely what GDPR is for. The Europe-wide implementation of the directive will ensure harmonisation of...

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Econocom finances and accelerates companies’ digital transformation.
With more than 10,700 employees in 19 countries and revenue of €3 billion, Econocom has all the requisite abilities to ensure the successful implementation of large-scale digital projects: consulting, sourcing and technology management & financing of digital assets, infrastructure, application and business solution services, and project financing.
Econocom has adopted European company status (Societas Europaea). The Econocom Group share has been listed on Euronext Brussels since 1986. It is part of the BEL Mid and Family Business indices.

For further information : www.econocom.com