Retail

#Retail: virtual dressing rooms on your smartphone

After changing rooms with virtual mirrors, there’s now an augmented reality app for mobile devices that means you can try on clothes in a few clicks. But AR isn’t the only technology designed to boost online sales. Clothes and cars with the Asus ZenFone AR and Google Tango The Asus ZenFone AR smartphone, recently unveiled at CES 2017, is the second mobile device after Lenovo’s Phab2Pro tablet that supports Google’s Tango, the new AR platform that runs on devices with Android 7 (Nougat). Car giant BMW recently announced it will be using the technology to boost sales of its...

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Amazon GO: the technology behind the concept

Fact or fiction? Amazon GO claims to be a new breed of store: no checkout, no queues, no staff. Just products and a host of technologies designed to optimise the customer experience and retail space. It’s true: the first Amazon GO store has already opened in Seattle on a trial run. For the moment the 170 m² store is only open to Amazon employees: it won’t be open to the general public until “early 2017”, as Amazon has rather vaguely stated. If the experiment proves successful, the tech giant plans to expand the concept in the US with 2,000...

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#Retail: customers browse online but purchase in store

Retailers are realising that they have to adapt to  customers’ digital uses. Customers may browse, compare, order online, but a vast majority of them still prefer brick-and-mortar stores to complete their shopping experience. In retail, web-to-store strategies are essential  and meet the customers’ demands. French customers have become well and truly hybrid. By massively adopting the best of both digital and physical worlds, they’re driving the convergence trend. Despite being increasingly popular with major retailers, it has yet to catch on with local shops, which could mean they will get left behind, according to the latest survey by Mappy/BVA....

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#Retail: with Ship from Store, stock shortages have become a thing of the past!

What’s not to like about the Ship-from-Store multichannel strategy? With this logistics system, points of sale now support market places in the shipment of orders. A new way to bypass stock shortages in warehouses and thus ensure customer satisfaction. Online sales in the US have increased by 18% this year for Thanksgiving and the Black Friday sales. E-customers have spent $5.27bn according to the Adobe Digital Index – and this figure doesn’t include European Black Friday sales and future Christmas shopping. It’s a well-known fact that for retailers and online shopping platforms, the last two months of the year...

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With smart lighting, the entire building gets smarter

Smart lighting, along with a customer experience approach, has attracted hospitality and business property players. Smart lighting has already been implemented in several areas: smart city, smart home and B2B, retail, and healthcare to improve the patients’ comfort. Smart lighting for service buildings has become a major subject for thinking and investment: it combines efficiency, connectivity, well-being, customisation and mobility. On the one hand, smart lighting requires a wide range of cross-disciplinary skills involving a whole panel of professions: lighting designer, architect, programmer, UX/UI graphic designer, and IT infrastructure expert. On the other hand, smart lighting is simple to...

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Econocom designs, finances and oversees companies’ digital transformation.

With over 10,000 employees in 19 countries and revenue in excess of €2.5 billion, Econocom has all the requisite abilities to ensure the successful implementation of large-scale digital projects: consulting, sourcing and technology management & financing of digital assets, infrastructure, application and business solution services, and project financing.

The Econocom Group share (BE0974266950 - ECONB) has been listed on the Euronext NYSE in Brussels since 1986 and is part of the BelMid index.

For further information : www.econocom.com