As NRF 2019 closes its doors, get our tips for offering your customers the best purchasing...Read More
From 8 to 11 January 2019, the main new technology players got together in Las Vegas for another edition of the Consumer Electronics Show. Founded in 1967, the event was attended by over 182,000 visitors and 4,400 exhibitors this year, including 420 French startups. #CES2019 - which products will really revolutionise...Read More
The collection of location data, combined with widespread adoption of smartphones has given rise to a new type of marketing – drive-to-store. The idea is to lure targeted customers into stores, whatever their location and means of transport. And this is a major digital strategy, considering that more than 90% of purchases are still made in brick-and-mortar stores, according to a survey by the US Census Bureau. Despite the rise of e-commerce, which currently accounts for 9.1% of all purchases, customers still prefer brick-and-mortar stores. This explains why digital commerce giants are setting up chains of shops to reinforce...Read More
Voice-First devices, or digital voice assistants (DVA), mark a significant turning point in digital technologies. They’re revolutionising design principles, business models and e-commerce. We had a look at the DVA boom and the latest trends in voice commands. Amazon Echo and Apple are launching their own voice assistants to rival Google’s Home range, which came out in the States in 2016 and has been available in Europe since last summer. Microsoft, meanwhile, is bringing out its own smart speaker, called Invoke, combining the capabilities of its Cortana assistant with the expertise of Harmon Kardon, Samsung’s speaker division. The DVA...Read More
The major retail event in New York is over. So what are the latest technological discoveries and innovations in retail? We found out from Jean-Guillaume Roger, Retail Market Manager for Econocom. What were the key customer experience trends at NRF this year? Customer data was a key theme at NRF 2018. For years the e-commerce experience has led to frustration for in-store customers (check-out, queues, product availability, etc.). The pure play strategy is increasingly being replaced by a seamless, omnichannel experience between e-commerce and brick-and-mortar stores. This channel convergence has created a new way of consuming. Brands are looking...Read More
Econocom finances and accelerates companies’ digital transformation.
With more than 10,800 employees in 18 countries and revenue of €3 billion, Econocom has all the requisite abilities to ensure the successful implementation of large-scale digital projects: consulting, sourcing and technology management & financing of digital assets, infrastructure, application and business solution services, and project financing.
Econocom has adopted European company status (Societas Europaea). The Econocom Group share has been listed on Euronext Brussels since 1986. It is part of the BEL Mid and Family Business indices.