Retail

Google and Walmart team up for e-commerce

To rival Amazon, Google is joining forces with Walmart, the world’s largest retailer, to develop an e-commerce business. Google Express, the search engine’s shopping service, can now deliver products sold by the US retail giant. What’s more, customers will soon be able to order not only online but directly via Google Home, the hand-free smart speaker. Launched in 2013, Google Express has just added Walmart to its portfolio of retail partners. After Costco, Target and Walgreens, the arrival of Walmart should help Google expand its retail business. And to rival Amazon, Walmart Google Express purchases will soon be compatible...

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Retail: experiential retail is out to wow us

With experiential commerce, it’s not about paying for a product anymore but creating a memorable purchasing experience. To impress clients, retailers are launching more and more initiatives that are both pragmatic and creative.  And when you add digital to the mix, the result is subtler, yet every bit as effective. We looked at a few examples. Experiential: this rather odd term is not new for marketing experts looking to boost sales. With experiential commerce, the focus isn’t on the quality or price of a product but on the positive emotions it can create when consumers choose or make their...

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#Retail: virtual dressing rooms on your smartphone

After changing rooms with virtual mirrors, there’s now an augmented reality app for mobile devices that means you can try on clothes in a few clicks. But AR isn’t the only technology designed to boost online sales. Clothes and cars with the Asus ZenFone AR and Google Tango The Asus ZenFone AR smartphone, recently unveiled at CES 2017, is the second mobile device after Lenovo’s Phab2Pro tablet that supports Google’s Tango, the new AR platform that runs on devices with Android 7 (Nougat). Car giant BMW recently announced it will be using the technology to boost sales of its...

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Amazon GO: the technology behind the concept

Fact or fiction? Amazon GO claims to be a new breed of store: no checkout, no queues, no staff. Just products and a host of technologies designed to optimise the customer experience and retail space. It’s true: the first Amazon GO store has already opened in Seattle on a trial run. For the moment the 170 m² store is only open to Amazon employees: it won’t be open to the general public until “early 2017”, as Amazon has rather vaguely stated. If the experiment proves successful, the tech giant plans to expand the concept in the US with 2,000...

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#Retail: customers browse online but purchase in store

Retailers are realising that they have to adapt to  customers’ digital uses. Customers may browse, compare, order online, but a vast majority of them still prefer brick-and-mortar stores to complete their shopping experience. In retail, web-to-store strategies are essential  and meet the customers’ demands. French customers have become well and truly hybrid. By massively adopting the best of both digital and physical worlds, they’re driving the convergence trend. Despite being increasingly popular with major retailers, it has yet to catch on with local shops, which could mean they will get left behind, according to the latest survey by Mappy/BVA....

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Econocom designs, finances and oversees companies’ digital transformation.

With over 10,000 employees in 19 countries and revenue in excess of €2.5 billion, Econocom has all the requisite abilities to ensure the successful implementation of large-scale digital projects: consulting, sourcing and technology management & financing of digital assets, infrastructure, application and business solution services, and project financing.

The Econocom Group share (BE0974266950 - ECONB) has been listed on the Euronext NYSE in Brussels since 1986 and is part of the BelMid index.

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