#Retail: customers browse online but purchase in store

Retailers are realising that they have to adapt to  customers’ digital uses. Customers may browse, compare, order online, but a vast majority of them still prefer brick-and-mortar stores to complete their shopping experience. In retail, web-to-store strategies are essential  and meet the customers’ demands. French customers have become well and truly hybrid. By massively adopting the best of both digital and physical worlds, they’re driving the convergence trend. Despite being increasingly popular with major retailers, it has yet to catch on with local shops, which could mean they will get left behind, according to the latest survey by Mappy/BVA....

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#Retail: with Ship from Store, stock shortages have become a thing of the past!

What’s not to like about the Ship-from-Store multichannel strategy? With this logistics system, points of sale now support market places in the shipment of orders. A new way to bypass stock shortages in warehouses and thus ensure customer satisfaction. Online sales in the US have increased by 18% this year for Thanksgiving and the Black Friday sales. E-customers have spent $5.27bn according to the Adobe Digital Index – and this figure doesn’t include European Black Friday sales and future Christmas shopping. It’s a well-known fact that for retailers and online shopping platforms, the last two months of the year...

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Econocom finances and accelerates companies’ digital transformation.
With more than 10,800 employees in 18 countries and revenue of €3 billion, Econocom has all the requisite abilities to ensure the successful implementation of large-scale digital projects: consulting, sourcing and technology management & financing of digital assets, infrastructure, application and business solution services, and project financing.
Econocom has adopted European company status (Societas Europaea). The Econocom Group share has been listed on Euronext Brussels since 1986. It is part of the BEL Mid and Family Business indices.

For further information : www.econocom.com