Innovation

Viva Technology: 60,000 visitors and a host of technological surprises

Amateur and professional geeks, novices and experts got together at the Porte de Versailles exhibition centre for three days last week to meet, share, learn and discover the latest technologies and innovations in the digital world. The second edition of this major tech event was a great success. Despite the punishing heat, hall 1 of the exhibition centre was jam-packed during the 3 days of the Viva Technology 2017 tech fair. This second edition featured 500 speakers and 6,000 startups from 50 countries, and a total of 450 one-to-one meetings between startups and investors took place at the various...

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Retail: experiential retail is out to wow us

With experiential commerce, it’s not about paying for a product anymore but creating a memorable purchasing experience. To impress clients, retailers are launching more and more initiatives that are both pragmatic and creative.  And when you add digital to the mix, the result is subtler, yet every bit as effective. We looked at a few examples. Experiential: this rather odd term is not new for marketing experts looking to boost sales. With experiential commerce, the focus isn’t on the quality or price of a product but on the positive emotions it can create when consumers choose or make their...

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Through networks, women in the digital sector continue to assert themselves

International Women’s Day is always a good opportunity to highlight not only inequalities but also actions which make progress in terms of diversity and equality. To assert ‘girl power’ in the technologies and innovations sector, from Paris to New York and Bangladesh, female entrepreneurs are increasingly getting organised in networks. Here are a few examples. 33%: the percentage of women in the digital sector in France, according to the 2016 Syntec Numérique (professional body of companies in the digital sector) survey. This percentage is still very insufficient and far below France’s overall rate (53%) in all sectors, and also...

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#Retail: virtual dressing rooms on your smartphone

After changing rooms with virtual mirrors, there’s now an augmented reality app for mobile devices that means you can try on clothes in a few clicks. But AR isn’t the only technology designed to boost online sales. Clothes and cars with the Asus ZenFone AR and Google Tango The Asus ZenFone AR smartphone, recently unveiled at CES 2017, is the second mobile device after Lenovo’s Phab2Pro tablet that supports Google’s Tango, the new AR platform that runs on devices with Android 7 (Nougat). Car giant BMW recently announced it will be using the technology to boost sales of its...

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Amazon GO: the technology behind the concept

Fact or fiction? Amazon GO claims to be a new breed of store: no checkout, no queues, no staff. Just products and a host of technologies designed to optimise the customer experience and retail space. It’s true: the first Amazon GO store has already opened in Seattle on a trial run. For the moment the 170 m² store is only open to Amazon employees: it won’t be open to the general public until “early 2017”, as Amazon has rather vaguely stated. If the experiment proves successful, the tech giant plans to expand the concept in the US with 2,000...

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Econocom designs, finances and oversees companies’ digital transformation.

With over 10,000 employees in 19 countries and revenue in excess of €2.5 billion, Econocom has all the requisite abilities to ensure the successful implementation of large-scale digital projects: consulting, sourcing and technology management & financing of digital assets, infrastructure, application and business solution services, and project financing.

The Econocom Group share (BE0974266950 - ECONB) has been listed on the Euronext NYSE in Brussels since 1986 and is part of the BelMid index.

For further information : www.econocom.com