As NRF 2019 closes its doors, get our tips for offering your customers the best purchasing...Read More
From 8 to 11 January 2019, the main new technology players got together in Las Vegas for another edition of the Consumer Electronics Show. Founded in 1967, the event was attended by over 182,000 visitors and 4,400 exhibitors this year, including 420 French startups. #CES2019 - which products will really revolutionise...Read More
The collection of location data, combined with widespread adoption of smartphones has given rise to a new type of marketing – drive-to-store. The idea is to lure targeted customers into stores, whatever their location and means of transport. And this is a major digital strategy, considering that more than 90% of purchases are still made in brick-and-mortar stores, according to a survey by the US Census Bureau. Despite the rise of e-commerce, which currently accounts for 9.1% of all purchases, customers still prefer brick-and-mortar stores. This explains why digital commerce giants are setting up chains of shops to reinforce...Read More
Voice-First devices, or digital voice assistants (DVA), mark a significant turning point in digital technologies. They’re revolutionising design principles, business models and e-commerce. We had a look at the DVA boom and the latest trends in voice commands. Amazon Echo and Apple are launching their own voice assistants to rival Google’s Home range, which came out in the States in 2016 and has been available in Europe since last summer. Microsoft, meanwhile, is bringing out its own smart speaker, called Invoke, combining the capabilities of its Cortana assistant with the expertise of Harmon Kardon, Samsung’s speaker division. The DVA...Read More
After CES in Las Vegas, startups from all over the globe will now be flocking to New York for the Retail’s Big Show. The National Retail Federation is expecting some 35,000 visitors, including around 20,000 retailers looking for tomorrow’s trends and technologies. The NRF Retail’s Big Show, the global event for retailers which is taking place this week in New York, has a dedicated startups area where around twenty new companies are presenting the latest technological innovations in retail, particularly in the field of artificial intelligence, robotics and virtual and augmented reality. For the second year running, there will...Read More
Econocom designs, finances and facilitates digital transformation for large companies and public organizations.
With 45 years of experience, the Group is the only market player to combine 360° expertise through project financing, equipment distribution and digital services, with a presence in 18 countries, more than 10,300 employees and sales revenue of 3 billions euros. Econocom is listed on Euronext in Brussels, Bel Mid and Family Business indices.
For further information : www.econocom.com