Retail

Drive-to-Store: brick-and-mortar stores are still thriving

The collection of location data, combined with widespread adoption of smartphones has given rise to a new type of marketing – drive-to-store. The idea is to lure targeted customers into stores, whatever their location and means of transport. And this is a major digital strategy, considering that more than 90% of purchases are still made in brick-and-mortar stores, according to a survey by the US Census Bureau. Despite the rise of e-commerce, which currently accounts for 9.1% of all purchases, customers still prefer brick-and-mortar stores. This explains why digital commerce giants are setting up chains of shops to reinforce...

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Voice-first: has the screen become obsolete?

Voice-First devices, or digital voice assistants (DVA), mark a significant turning point in digital technologies. They’re revolutionising design principles, business models and e-commerce. We had a look at the DVA boom and the latest trends in voice commands. Amazon Echo and Apple are launching their own voice assistants to rival Google’s Home range, which came out in the States in 2016 and has been available in Europe since last summer. Microsoft, meanwhile, is bringing out its own smart speaker, called Invoke, combining the capabilities of its Cortana assistant with the expertise of Harmon Kardon, Samsung’s speaker division. The DVA...

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#NRF2018: AI, robotics and VR: the latest key retail trends

After CES in Las Vegas, startups from all over the globe will now be flocking to New York for the Retail’s Big Show. The National Retail Federation is expecting some 35,000 visitors, including around 20,000 retailers looking for tomorrow’s trends and technologies. The NRF Retail’s Big Show, the global event for retailers which is taking place this week in New York, has a dedicated startups area where around twenty new companies are presenting the latest technological innovations in retail, particularly in the field of artificial intelligence, robotics and virtual and augmented reality. For the second year running, there will...

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3 technologies that are changing the face of retail

New technologies are changing consumers’ needs and habits. Retail in particular is undergoing a major digital transformation: on and off-line, countless innovations are reinventing the relationship between clients and brands, mainly thanks to three technologies: chatbots, which use artificial intelligence and data collection, robots and virtual reality. The product offering isn’t the key factor where customer satisfaction is concerned. Retailers are thus using technological innovation to focus on the consumer experience: purchasing can now be influenced by digital tools using artificial intelligence such as chatbots, robots and virtual reality. 1 - AI, bots and big data To appeal to...

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Google and Walmart team up for e-commerce

To rival Amazon, Google is joining forces with Walmart, the world’s largest retailer, to develop an e-commerce business. Google Express, the search engine’s shopping service, can now deliver products sold by the US retail giant. What’s more, customers will soon be able to order not only online but directly via Google Home, the hand-free smart speaker. Launched in 2013, Google Express has just added Walmart to its portfolio of retail partners. After Costco, Target and Walgreens, the arrival of Walmart should help Google expand its retail business. And to rival Amazon, Walmart Google Express purchases will soon be compatible...

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Econocom finances and accelerates companies’ digital transformation.
With more than 10,700 employees in 19 countries and revenue of €3 billion, Econocom has all the requisite abilities to ensure the successful implementation of large-scale digital projects: consulting, sourcing and technology management & financing of digital assets, infrastructure, application and business solution services, and project financing.
Econocom has adopted European company status (Societas Europaea). The Econocom Group share has been listed on Euronext Brussels since 1986. It is part of the BEL Mid and Family Business indices.

For further information : www.econocom.com