Retail: experiential retail is out to wow us

With experiential commerce, it’s not about paying for a product anymore but creating a memorable purchasing experience. To impress clients, retailers are launching more and more initiatives that are both pragmatic and creative.  And when you add digital to the mix, the result is subtler, yet every bit as effective. We looked at a few examples. Experiential: this rather odd term is not new for marketing experts looking to boost sales. With experiential commerce, the focus isn’t on the quality or price of a product but on the positive emotions it can create when consumers choose or make their...

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French Tech at the NRF 2017

Among the 33,000 professionals and 3,326 companies who attended the NRF 2017 in New York City, was French Tech, a label that is exporting well. This label includes ten French start-ups who crossed the Atlantic, supported by Business France, to meet retail professionals. This year, ten promising French companies represented French Tech at the ‘Retail’s BIG Show’, a worldwide business-oriented event in New York City. Selected by a jury made up of Franco-American experts, they were part of the 750 French companies who attended this 106th edition. Organised by Business France – a public agency working for the international...

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Guided tour of the NRF 2017’s concept stores

During the NRF Retail’s Big Show exhibition which took place from 15 to 17 January 2017 in New York City, retail professionals discovered the new digital concept stores. Brands such as Sonos, Pirch and LEGO unveiled their latest innovations to seduce customers. Sonos’s concept store High tech hi-fi brand Sonos unveiled its new concept store at the NRF, which is designed with the user experience in mind. The aim is to offer total immersion for an optimal listening experience. The brand’s flagship store in New York, which opened in SoHo in last July, offers several soundscapes through miniature houses...

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#Retail: virtual dressing rooms on your smartphone

After changing rooms with virtual mirrors, there’s now an augmented reality app for mobile devices that means you can try on clothes in a few clicks. But AR isn’t the only technology designed to boost online sales. Clothes and cars with the Asus ZenFone AR and Google Tango The Asus ZenFone AR smartphone, recently unveiled at CES 2017, is the second mobile device after Lenovo’s Phab2Pro tablet that supports Google’s Tango, the new AR platform that runs on devices with Android 7 (Nougat). Car giant BMW recently announced it will be using the technology to boost sales of its...

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Amazon GO: the technology behind the concept

Fact or fiction? Amazon GO claims to be a new breed of store: no checkout, no queues, no staff. Just products and a host of technologies designed to optimise the customer experience and retail space. It’s true: the first Amazon GO store has already opened in Seattle on a trial run. For the moment the 170 m² store is only open to Amazon employees: it won’t be open to the general public until “early 2017”, as Amazon has rather vaguely stated. If the experiment proves successful, the tech giant plans to expand the concept in the US with 2,000...

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Econocom designs, finances and oversees companies’ digital transformation.

With over 10,000 employees in 19 countries and revenue in excess of €2.5 billion, Econocom has all the requisite abilities to ensure the successful implementation of large-scale digital projects: consulting, sourcing and technology management & financing of digital assets, infrastructure, application and business solution services, and project financing.

The Econocom Group share (BE0974266950 - ECONB) has been listed on the Euronext NYSE in Brussels since 1986 and is part of the BelMid index.

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