Connected objects: crowdfunding to the rescue of start-ups

With more than €230m raised in 2016, crowdfunding helps develop numerous new projects, especially in the new technologies sector. The emergence of this type of financing, which appeals to everybody’s generosity, can sometimes allow start-ups to bypass investment problems. In 2016, 21,375 projects were crowdfunded in France, according to the “Financement Participatif France” association’s 2016 survey, which was carried out by KPMG, i.e. an increase of 40% in 2016. With the success of crowdfunding, French tech entrepreneurs can more easily find financing, and through this method they can stay out of the traditional banking system: it includes equity loans,...

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