#NRF2018: 3 questions for Jean-Guillaume Roger, Retail Market Manager for Econocom

The major retail event in New York is over. So what are the latest technological discoveries and innovations in retail? We found out from Jean-Guillaume Roger, Retail Market Manager for Econocom. What were the key customer experience trends at NRF this year? Customer data was a key theme at NRF 2018. For years the e-commerce experience has led to frustration for in-store customers (check-out, queues, product availability, etc.). The pure play strategy is increasingly being replaced by a seamless, omnichannel experience between e-commerce and brick-and-mortar stores. This channel convergence has created a new way of consuming. Brands are looking...

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