Digital

Drive-to-Store: brick-and-mortar stores are still thriving

The collection of location data, combined with widespread adoption of smartphones has given rise to a new type of marketing – drive-to-store. The idea is to lure targeted customers into stores, whatever their location and means of transport. And this is a major digital strategy, considering that more than 90% of purchases are still made in brick-and-mortar stores, according to a survey by the US Census Bureau. Despite the rise of e-commerce, which currently accounts for 9.1% of all purchases, customers still prefer brick-and-mortar stores. This explains why digital commerce giants are setting up chains of shops to reinforce...

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3 technologies that are changing the face of retail

New technologies are changing consumers’ needs and habits. Retail in particular is undergoing a major digital transformation: on and off-line, countless innovations are reinventing the relationship between clients and brands, mainly thanks to three technologies: chatbots, which use artificial intelligence and data collection, robots and virtual reality. The product offering isn’t the key factor where customer satisfaction is concerned. Retailers are thus using technological innovation to focus on the consumer experience: purchasing can now be influenced by digital tools using artificial intelligence such as chatbots, robots and virtual reality. 1 - AI, bots and big data To appeal to...

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Design Sprint: how to innovate in 5 days

One of the design thinking tools, design sprint is an innovative methodology for validating a prototype in just five days. This concept means you can launch a “Minimum Viable Product,” at minimal risk and cost, using design thinking and user-centred design. Devised by Google Ventures, Design Sprint is used to design, tester and validate a prototype in five days. The idea is to create faster, more precise product design cycles by aligning teams under a shared vision and limiting risks and costs.     The ultimate goal is to develop the best possible prototype within the time allotted and leverage the...

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Viva Technology: 60,000 visitors and a host of technological surprises

Amateur and professional geeks, novices and experts got together at the Porte de Versailles exhibition centre for three days last week to meet, share, learn and discover the latest technologies and innovations in the digital world. The second edition of this major tech event was a great success. Despite the punishing heat, hall 1 of the exhibition centre was jam-packed during the 3 days of the Viva Technology 2017 tech fair. This second edition featured 500 speakers and 6,000 startups from 50 countries, and a total of 450 one-to-one meetings between startups and investors took place at the various...

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How to reduce the digital carbon footprint?

Even though digital tools (professional or personal) are essential to everyday life, they are nonetheless harmful for the environment. Despite being seen as ‘virtual’ by many, the digital sector does increase the planet’s carbon balance by contributing to 2% of greenhouse gas emissions, a figure that is expected to double within 3 years. So how can the digital carbon footprint be controlled?   The annual environmental footprint of a user of a company’s IT system amounts to the energy usage of 19 low-consumption lightbulbs, lit 24/7 for 220 days, the air pollution of a 3100 km car ride, and...

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Econocom finances and accelerates companies’ digital transformation.
With more than 10,700 employees in 19 countries and revenue of €3 billion, Econocom has all the requisite abilities to ensure the successful implementation of large-scale digital projects: consulting, sourcing and technology management & financing of digital assets, infrastructure, application and business solution services, and project financing.
Econocom has adopted European company status (Societas Europaea). The Econocom Group share has been listed on Euronext Brussels since 1986. It is part of the BEL Mid and Family Business indices.

For further information : www.econocom.com