Digital generation: a portrait of our (future) employees or clients

What are 11-24 year-olds, who grew up with computers, the internet, mobile phones and MP3 players, into? A survey conducted in France by KantarMedia* reveals all. The “digital natives” are hyper-connected 60% use the internet several times a day (compared with 56% of people aged 25 and over). 22% own a smartphone (10% of 25 +). 40% log onto the internet using a smartphone (17% of 25+). 4% log onto the internet using a tablet (1.6 % of 25+). Facebook is at the centre of their social life 75% of 11-24-year-olds are members of a social network. 73% use Facebook. 25% sign up...

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