Smartphone

Drive-to-Store: brick-and-mortar stores are still thriving

The collection of location data, combined with widespread adoption of smartphones has given rise to a new type of marketing – drive-to-store. The idea is to lure targeted customers into stores, whatever their location and means of transport. And this is a major digital strategy, considering that more than 90% of purchases are still made in brick-and-mortar stores, according to a survey by the US Census Bureau. Despite the rise of e-commerce, which currently accounts for 9.1% of all purchases, customers still prefer brick-and-mortar stores. This explains why digital commerce giants are setting up chains of shops to reinforce...

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Highlights of Mobile Word Congress 2018

MWC 2018 in Barcelona is over, after a number of announcements and launches to whet the appetites of geeks everywhere, amateurs or professional. We took a look at the most memorable features of this year’s event. 6 major new phones Mobile World Congress is first and foremost the place where the latest hardware announcements are made and this year was no exception, with Samsung, Sony, ZTE, Nokia, Huawei and Qualcomm unveiling their latest models. Galaxy S9: Samsung’s new flagship phone Samsung revealed the Galaxy S9 and Galaxy S9+, its new flagship models. Features include new photo sensors, facial recognition...

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The new smartphones for 2017: a review of the latest models

At the Mobile World Congress in Barcelona (MWC 2017), which ended yesterday, LG, Lenovo, BlackBerry and Sony were the first to unveil their new wares, including their flagship smartphones. HTC, meanwhile, had decided to launch its 2017 models earlier, in January. The Samsung Galaxy S8 and S8+ will be officially launched at the end of March, but rumours and leaked specs give us a good idea already of the performances of these much-awaited models.  Where smartphones are concerned, the main trends at MWC 2017 focused less on technological prowess and more on improvements in terms of user-friendliness. The makers...

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How to combat ransomware extortion

Lower your guard for one second, and you’re hit by a ransomware attack which blocks access to your files and apps and extorts money from you. Prevention solutions and measures, useful tips in the event of an incident: here’s what you need to know to fight this plague. According to Symantec, 3 million new malware appear each day, i.e. three times as many as two years ago. According to the French Ministry of Defence, 24,000 cyber-attacks were fended off in France in 2016. After FIC 2017, a forum on cyber-security which recently took place in Lille, it’s red alert...

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#IoT and security: we’re getting there!

Still in a random fashion, the number of measures to improve the security of connected objects and systems is increasing. The first contests, labels, CERTtm and measures are leading the way. “A webcam or a DVD player can now be a part of a zombie cyber-army’s arsenal which exploits the Internet of Things,” say Digital Security in their 2016 report on IoT attacks. Attacks have become more diverse and more frequent, targeting critical sites such as nuclear power plants, industrial structures such as dams, and there will most likely be more attacks in 2017. These cyber-threats can come from...

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Econocom finances and accelerates companies’ digital transformation.
With more than 10,700 employees in 19 countries and revenue of €3 billion, Econocom has all the requisite abilities to ensure the successful implementation of large-scale digital projects: consulting, sourcing and technology management & financing of digital assets, infrastructure, application and business solution services, and project financing.
Econocom has adopted European company status (Societas Europaea). The Econocom Group share has been listed on Euronext Brussels since 1986. It is part of the BEL Mid and Family Business indices.

For further information : www.econocom.com