E-media

Retail: experiential retail is out to wow us

With experiential commerce, it’s not about paying for a product anymore but creating a memorable purchasing experience. To impress clients, retailers are launching more and more initiatives that are both pragmatic and creative.  And when you add digital to the mix, the result is subtler, yet every bit as effective. We looked at a few examples. Experiential: this rather odd term is not new for marketing experts looking to boost sales. With experiential commerce, the focus isn’t on the quality or price of a product but on the positive emotions it can create when consumers choose or make their...

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Education: what’s up with Google, Microsoft and Apple’s Classroom?

Ten years after Apple launched iTunes U, the giants of the Internet are getting education professionals involved in a large-scale digital transition with their new “Classrooms”, which are actual online toolboxes aimed at teachers, students, parents, and headmasters. If you have never heard of these app packages, here’s an overview of their features. Educational activity creation, schedule management, work monitoring, exchanges between teachers and students, information for parents, administration management tools, and mobile device management: for the last few years Microsoft, Google and Apple’s education teams have been developing increasingly comprehensive apps to improve learning document flow. Google Classroom:...

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Connected objects: crowdfunding to the rescue of start-ups

With more than €230m raised in 2016, crowdfunding helps develop numerous new projects, especially in the new technologies sector. The emergence of this type of financing, which appeals to everybody’s generosity, can sometimes allow start-ups to bypass investment problems. In 2016, 21,375 projects were crowdfunded in France, according to the “Financement Participatif France” association’s 2016 survey, which was carried out by KPMG, i.e. an increase of 40% in 2016. With the success of crowdfunding, French tech entrepreneurs can more easily find financing, and through this method they can stay out of the traditional banking system: it includes equity loans,...

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Through networks, women in the digital sector continue to assert themselves

International Women’s Day is always a good opportunity to highlight not only inequalities but also actions which make progress in terms of diversity and equality. To assert ‘girl power’ in the technologies and innovations sector, from Paris to New York and Bangladesh, female entrepreneurs are increasingly getting organised in networks. Here are a few examples. 33%: the percentage of women in the digital sector in France, according to the 2016 Syntec Numérique (professional body of companies in the digital sector) survey. This percentage is still very insufficient and far below France’s overall rate (53%) in all sectors, and also...

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New collaborative tools: how to optimise your projects

If you have trouble working as a team, you can’t really blame the tools anymore, because Microsoft, Google, or even Dropbox and Box, keep creating collaborative functionalities. Microsoft Teams: a wealth of collaborative tools for Office365 Microsoft Teams is designed to facilitate and optimise exchanges between employees. Platform, application, massive SaaS, call it what you want, but it’s about collaboration using tools which are integrated in the same place. To be eligible, you need a Business subscription which is provided by your company. There is also a mobile version of the app, available on Windows Phone, Android, and iOS....

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Econocom designs, finances and oversees companies’ digital transformation.

With over 10,000 employees in 19 countries and revenue in excess of €2.5 billion, Econocom has all the requisite abilities to ensure the successful implementation of large-scale digital projects: consulting, sourcing and technology management & financing of digital assets, infrastructure, application and business solution services, and project financing.

The Econocom Group share (BE0974266950 - ECONB) has been listed on the Euronext NYSE in Brussels since 1986 and is part of the BelMid index.

For further information : www.econocom.com