E-media

Viva Technology: 60,000 visitors and a host of technological surprises

Amateur and professional geeks, novices and experts got together at the Porte de Versailles exhibition centre for three days last week to meet, share, learn and discover the latest technologies and innovations in the digital world. The second edition of this major tech event was a great success. Despite the punishing heat, hall 1 of the exhibition centre was jam-packed during the 3 days of the Viva Technology 2017 tech fair. This second edition featured 500 speakers and 6,000 startups from 50 countries, and a total of 450 one-to-one meetings between startups and investors took place at the various...

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Cybersecurity: new threats for companies and IoT

When it comes to security for their IT infrastructures, are companies their own worst enemy? They’re prepared to invest, but have difficulty implementing projects – despite facing new cyber-threats on a daily basis. The latest, highly-publicised viruses to attack IT systems IoT devices are Locky, Cerber, Hajime and BrickerBot. Are companies insufficiently equipped to deal with cybercrime? According to a survey by Intel Security and CSIS, yes. The report revealed an alarming discrepancy between the existence of cyber-security strategies within companies and their full operational implementation.  Other discrepancies were highlighted by the survey: cyber-criminals have a direct incentive for...

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Retail: experiential retail is out to wow us

With experiential commerce, it’s not about paying for a product anymore but creating a memorable purchasing experience. To impress clients, retailers are launching more and more initiatives that are both pragmatic and creative.  And when you add digital to the mix, the result is subtler, yet every bit as effective. We looked at a few examples. Experiential: this rather odd term is not new for marketing experts looking to boost sales. With experiential commerce, the focus isn’t on the quality or price of a product but on the positive emotions it can create when consumers choose or make their...

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Education: what’s up with Google, Microsoft and Apple’s Classroom?

Ten years after Apple launched iTunes U, the giants of the Internet are getting education professionals involved in a large-scale digital transition with their new “Classrooms”, which are actual online toolboxes aimed at teachers, students, parents, and headmasters. If you have never heard of these app packages, here’s an overview of their features. Educational activity creation, schedule management, work monitoring, exchanges between teachers and students, information for parents, administration management tools, and mobile device management: for the last few years Microsoft, Google and Apple’s education teams have been developing increasingly comprehensive apps to improve learning document flow. Google Classroom:...

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Connected objects: crowdfunding to the rescue of start-ups

With more than €230m raised in 2016, crowdfunding helps develop numerous new projects, especially in the new technologies sector. The emergence of this type of financing, which appeals to everybody’s generosity, can sometimes allow start-ups to bypass investment problems. In 2016, 21,375 projects were crowdfunded in France, according to the “Financement Participatif France” association’s 2016 survey, which was carried out by KPMG, i.e. an increase of 40% in 2016. With the success of crowdfunding, French tech entrepreneurs can more easily find financing, and through this method they can stay out of the traditional banking system: it includes equity loans,...

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Econocom designs, finances and oversees companies’ digital transformation.

With over 10,000 employees in 19 countries and revenue in excess of €2.5 billion, Econocom has all the requisite abilities to ensure the successful implementation of large-scale digital projects: consulting, sourcing and technology management & financing of digital assets, infrastructure, application and business solution services, and project financing.

The Econocom Group share (BE0974266950 - ECONB) has been listed on the Euronext NYSE in Brussels since 1986 and is part of the BelMid index.

For further information : www.econocom.com