Econocom Group unveils its new visual identity and adopts a new branding system in line with its strategic plan, launched in April 2013
A new identity to reflect Econocom’s ambition: to be the European pioneer in digital services
“The launch of our Mutation strategic plan in April has ushered in an age of profound mutation from which we will emerge as a leading player in the European digital service market. This evolution should be reflected in our brands and all our communication actions. For this reason I have decided to update our visual identity and step up our communication efforts in order to build powerful brands that are in line with our strategy, which is a unique combination of financial and technological innovation,” said Jean-Louis Bouchard, Chairman of Econocom.
The new visual identity is based on that of Osiatis, which the Group recently acquired, marking the first major step of its new strategic plan. It was chosen for its modern, elegant, professional look, which is in line with the ever-changing digital world in which Econocom aims to establish itself as a major player in Europe.
A Services brand and a branding system for all the Group’s business lines
Osiatis’ arrival will considerably strengthen Econocom Group’s position in the Service market; consequently, the branding system has been revised in order to reflect this new dimension. In order to leverage Osiatis Group’s strong brand image and reputation in the digital service sector, the group has created an Econocom-Osiatis brand.
Over the past few years, Econocom Group has reinforced its expertise in infrastructure, applications and telecom services by acquiring leading specialists in these fields such as Cap Synergy, Centix, ECS, Ermestel, Exaprobe, Synopse and Tactem. These companies will now come under the Econocom-Osiatis brand.
The Group’s two other business lines, i.e. technology management & financing and B2B distribution of digital equipment and solutions, will continue to bear the Econocom brand.
The new brands will be gradually rolled out between now and the end of 2013 on all Econocom’s communication media across Europe.
Acquisition of Osiatis
On 12 September 2013, Econocom finalised the acquisition of a controlling stake in Osiatis, a major player in infrastructure services and a specialist in related applications. This acquisition has resulted in the creation of a major new player in the digital service sector, with over 8,000 employees in twenty countries and cumulative revenue of around €2 billion.