M-commerce and m-payment: promising results in 2011

Purchasing and payment via smartphones and tablets has boomed this year. Mobile commerce services The impact of the SNCF (French national railways) mobile apps 2009: iPhone application launched. 2011: mobile app available for iPad, BlackBerry and Android. 3 million applications downloaded this year. 2 million train tickets sold. 100,000 train tickets sold via iPad (15% of total sales via mobile devices). Mobile sales account for 3% of SNCF’s business. 25% of mobile clients only use this system for booking tickets. 20% of mobile purchasers are new customers. Vente-privee.com (French invite-only online retailer): 14% of orders come from the mobile...

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