A growing need for digital skills, more investments in marketing for mobile technologies, the importance of cloud computing and open source for IoT … Gartner, Forrester and IDC have published their visions of the transformations to come in 2015 and over the next three to five years.
Jobs, healthcare, eCommerce: the impact of the digital transformation according to Gartner
Gartner have published a number of predictions as to the impact of digital technologies in various fields in 2015 and over the next five years:
- Digital skills: digitised processes across all industry sectors will lead to a sharp rise in the need for people qualified in digital technologies (particularly in social media and mobile technologies) by 2018. In the near term, (i.e. by 2016), a dearth of these skills will result in lost market share.
- Connected health: the widespread use of health monitoring technology will reduce costs for diabetic care by 2017 and increase life expectancy in the developed world by six months.
- mCommerce and mobile digital assistants: revenue generated by mobile assistant purchasing will reach $2 billion by 2016. Mobile digital assistants will be the must-have application, Gartner predict.
- Customer experience innovations: improving customer experience through digital technology will be the key to maintaining a lasting competitive advantage. By 2017, 50 percent of consumer product investments will be redirected to customer experience innovations.
- Personalised product offerings: in 2015, 90% of e-tailers will look to external partnerships to offer clients personalised products. By 2017, 20% of them will use 3D printing for this very purpose.
- In-store Internal Positioning Systems (IPS): By 2016, there will be a sharp rise in the number of offers from retailers based on customer location using IPS and targeted messaging. By 2020, these marketing strategies should result in a 5% rise in sales.
Brands shouldn’t miss out on the mobile revolution, say Forrester
Thomas Husson, VP of Forrester Research, warns that industry players who “view mobile as just another channel” will “struggle to deliver results, differentiate their brands, and justify the budgets they need to stay competitive.” The report points out that brands that want to stay ahead of the game need to take into account the following trends:
- Significant investments will need to be made in IT infrastructures and developing services and contextualised, real-time information for clients.
- Organisations and processes will evolve, driven by the need to develop multichannel retailing and marketing.
- More traditional industry sectors such as healthcare, transport and insurance will see their business models transformed by mobility.
- Mobile innovation will increasingly come from emerging markets.
- Privacy will be a key issue in terms of the mobile experience, meaning marketers will have to be totally transparent about the mobile data they collect.
What is the future of IoT? IDC’s insights
According to IDC, the development of IoT over the next five years will effect the following changes:
- 90% of all IoT data will be hosted in the cloud.
- IoT and vertical innovation: IoT will no longer be restricted to manufacturing, transportation, smart city and consumer applications, but will be deployed by all industries.
- IoT and embedded systems: by 2018, 60% of solutions originally developed as proprietary, closed-industry solutions will become open-sourced.
- 40% of wearables will have evolved into a consumer mass market.