A 20% rise in videoconferencing in 2011 will reduce companies’ carbon footprint
Phasing out business trips
According to the World Wide Fund (WWF), 50% of businesses’ CO2 emissions are produced by business travel. “If every company in Europe cut down on its business trips by 20%, around 22.4 million tonnes of CO² a year (around 29 million flights from London to New-York) could be saved,” estimates a WWF spokesperson.
The rise in videoconferencing and telepresence
The WWF might be pleased to learn that, according to IDC, the videoconference and telepresence market, worth $2.6 billion in 2011, has grown considerably.
Posting consistent growth over the past twelve months and with a 20% rise in companies’ investments in the sector between 2010 and 2011, videoconferencing is thriving (+ 36.6% growth for telepresence alone and 55% of the total videoconference market).
Boosted by technological advances (company networks, high definition, etc), videoconferencing is now a viable alternative to one-to-one exchanges, with the additional benefits of enhanced productivity and reduced costs.